how to stand OUT in a competitive market..?

Following the launch of our new brand ‘Merima’ that we achieved a successful progress from the UAE customers, we extended our operation to the UAE in order to satisfy the growing needs and requirements of our customers.

Our Marketing Strategy

AMBA Exports is in business to export a wide range of well-processed and well-bagged rice from different rice production brands to rice distributors and wholesalers all over the world.

We are in the rice export industry to maximize profits and we are going to go all the way out to ensure that we achieve our business goals and objectives. We will generate income by exporting short-grain rice, medium-grain rice and long-grain rice (both in organic and non – organic form) from different rice farmers and millers.

 We conduct a thorough market survey and feasibility studies in order for us to position the business in a location that will enable us have access to rice production companies and easy access to seaports. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the rice export industry to help us develop marketing strategies that will help us achieve our business goal of winning a larger percentage of the available markets.

In order to continue to be in business and grow, we must continue to export well processed and well packaged rice which is why we will go all out to empower our sales and marketing team to deliver.   In summary,  AMBA Exports will adopt the following sales and marketing approach to win customers over:

• Introduce our rice export company by sending introductory letters alongside our brochure to rice distributors and rice wholesalers
• Ensure that we have a wide range of rice from different brands at all times
• Create a loyalty plan that will enable us reward our regular customers
• List our business and products on yellow pages’ ads and Social Medias
• Leverage on the internet to promote our business
• Engage in direct marketing and sales
• Encourage the use of Word of mouth marketing (referrals)